BB Articles

Ready to get started? Here we go: 1. They don’t create a product their ideal clients actually want. This can manifest itself in several ways. Here are a few of the big ones – * Your ideal clients N[...]

My first information product was an ebook called “Got Ideas? Unleash Your Creativity and Make More Money.” Bet you didn’t know that, did you? That’s because it was a complete flop. Yes,[...]

Awhile ago, I was attending an event and I met someone who offered a service I needed. We exchanged cards and promised to be in touch when we returned home. When I got home I turned over all those business car[...]

Do those long-copy sales letters actually work? This is one of those questions I get ALL the time. “I never read those long-copy sales letters. They can’t possibly work, can they?” “MY [...]

You may have heard the phrase “playing to win or playing not to lose.” And while it sounds good to say “you’re playing to win” in your business, what exactly does that really mean[...]

If you follow college football, you've probably run across Ohio State a time or two. So why is it they win the small games and lose the big ones? The answer might surprise you (and you might be making the same mistake in[...]

It’s an unfortunate fact of life (and business). Out of the blue you get a nasty email from someone. Sometimes it’s about an article you’ve written. Sometimes it’s accompanied by a refu[...]

Last couple of issues I talked about how either moving too fast or too slow can sabotage your success. (You can read part 1 and 2 here: http://www.michelepw.com/blog ) Today I’m going to talk about a pla[...]

Last week I talked about how either moving too fast or too slow can sabotage your success. (You can read part 1 by visiting my blog… my website address is listed below.)   Today I’m going to talk abo[...]

After being in business for as long as I have, there’s one thing that never fails to amaze me — the capacity entrepreneurs have to sabotage their own success. (Not to mention how creative those way[...]