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Own Your Greatness: Market What Makes You As An Individual Unique

By Lisa Cherney | Published: Tuesday March 15, 2011

To stand out in today’s busy marketplace, you need to capitalize on what makes you as an individual unique. In other words, you don’t need to focus on the product or service, but on YOU, the owner, the CEO, the practitioner.

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Letting Go: How Saying “No” to Clients Can Have You Saying “Yes” to Success

By Lisa Cherney | Published: Saturday March 12, 2011

In today’s day and age most people would say it’s crazy to turn down business. For a long time I held onto a lot of clients who didn’t excite me because I felt it was what I “should” be doing. But then I stopped – I let go – and it made such a difference not only in my business, but my passion for what I was doing.

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Set Your Business Up for Success: How Getting Help will Keep You on Track for the Future

By Lisa Cherney | Published: Thursday January 13, 2011

  One of the best things you can do for yourself to grow your business and propel yourself forward is to get help. But so many of us keep justifying that we can’t afford help. We say things such as: “I’ll hire an assistant when I start making more money.” Or “I can’t hire an [...]

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It’s About “Them,” Not “Me”: Highlighting Your Juicy Benefits

By Lisa Cherney | Published: Tuesday December 14, 2010

Every entrepreneur has a unique approach to what they do. But it’s highly likely that they are not getting translated into your marketing. In our marketing we say things like: I’m a life coach, I’m an energy healer, a consultant, a realtor, a lawyer. We’re just using titles that put a big bar code on [...]

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It’s All in Your Head: Easy Ways to Stay Positive and Boost Your Business

By Lisa Cherney | Published: Friday December 3, 2010

I did a lot of things over the past few years to grow and expand my business, including working for the lifestyle I want, defining my ideal clients and taking care of my physical and mental health. Part of my mental healthcare included maintaining a positive mindset and it really made a huge difference. It [...]

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