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5 Reasons Why You Should Do A Product Launch That Have Nothing To Do With Selling That Product

By MichelePW | Published: Tuesday February 21, 2012

When most entrepreneurs decide to launch a product, they’re mostly thinking about how many products they’re going to sell or how much money they’ll make during the launch. Now while that’s a great reason to have a product launch, it’s actually not the only reason. In fact, I may go as far to say it’s not even the most important reason. Let’s take a moment and go through the top

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3 Mistakes Conscious Entrepreneurs Make When Launching A Product Or Program

By MichelePW | Published: Friday February 10, 2012

Of all the marketing tools out there (and make no mistake about it, product launches are a TOOL — nothing more, nothing less) product launches have got to be the most frustrating, misused and misunderstood tool. There’s nothing that will bring an entrepreneur to their knees faster than a busted launch, which is why I thought I’d take some time today to discuss the top 3 mistakes entrepreneurs make when

Published in our category: Marketing | Also tagged , , , , | Leave a comment

3 Steps To IMPLEMENTING Your 2012 Marketing Plan

By MichelePW | Published: Tuesday January 24, 2012

You just put the finishing touches on your kick-butt marketing plan that’s going to skyrocket your business. Hooray! Only problem is that kick-butt marketing plan isn’t going to do a thing for your business unless you actually put it into action. Here are 3 steps to get you started.

Published in our category: Business | Also tagged , , , , , | Leave a comment

3 Steps To Crafting Your 2012 Marketing Plan

By MichelePW | Published: Tuesday January 17, 2012

Having a marketing plan really is the key to growing and sustaining a successful, profitable business. Otherwise all you’re doing is winging it, and winging it only takes you so far.

So if you’re ready to craft your 2012 marketing plan but you’re not sure where to start, read on — I’m going to walk you through 3 steps to get you there.

Published in our category: Business | Also tagged , , , , , | Leave a comment

3 Steps To Starting The New Year On The Right Foot For Your Business

By MichelePW | Published: Friday December 30, 2011

There’s no better time to take stock of your business than the time between the end of one year and the beginning of the next. To help you get on track for the fresh New Year and all it’s possibilities, I thought I’d share 3 simple steps to get you and your business started on the right foot.

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