Market Survey Behind Electronic Cigarettes
One of the most prolific distributors in US, NJOY from Arizona, commissioned a market research that reveals major consumer trends in e-cig products. Sales of e-cigs have been steadily rising for nearly twelve months now, so it is interesting to see what is a profile of a typical consumer who is attracted to this unique product. It is normal for a new enterprise to want to know the consumer better and publishing of the results of this kind of survey benefits everyone who are interested in e-smoking. It was certainly needed to put some tangible arguments into frequently frivolous debate around a new product that was leaving many of us, frankly, confused.
The amount of electronic cigarettes sold around the world is staggering. We are talking about just a single company, NJOY from Scottsdale, US, selling 250,000 kits in 47 countries. Each of those electronic cigarettes can be recharged many times. If, just for argument, your electronic cigarette is recharged only 250 times, than it will replace 5,000 ordinary tobacco cigarettes. That means that all those starter kits are replacing millions of ordinary cigarettes.
e-cigs are not the product to help consumers to quit smoking, but they are very good at helping smokers to smoke in a less harmful way.
Consumers are not shying away and asking hesitant questions any more, they are actually actively looking for the best features and the best deals. Since electronic smoking is a new phenomenon, lets look how they fare in a real world.
The new, electronic age smoker is portrayed as follows in this survey. By its nature this survey is an scientific approach to establishing the facts, and as such it can offer statistical certainty above 95%, with the error smaller than +/- 3%. Numbers suggest that a typical smoker who purchased the electronic cigarettes is most likely a long term smoker, who is, simply put, committed to continuing with his habit. We can even safely say that he might be quite resistant to all the negative attention that his habit is receiving. He or she, is approximately 44 years old, most likely had been smoking for 15-20 years. Our average ‘electronic’ smoker is heavy smoker indeed, he easily smokes 1.35 packs of cigarettes a day. That is a nearly twice as high as an average smoker, who most likely smokes only 13
cigarettes per day. The largest majority of customers bought e-cigs for their own pleasure, actually 96% of them, while only the remaining 4% bought this product as a present for somebody they know. Reason for this can possibly be that people around us are not keen to be seen as encouraging of smoking.
The main lesson that both consumer and manufacturers can draw from this survey is that in future those who smoke will be welcoming products that contain less carcinogenic ingredients. e-cigs are now accepted as a healthier alternative to real tobacco smoking. The winning benefits of the electronic cigarettes, like the lack of lingering of a strong tobacco smell, closely replicated tobacco smoking experience and accessibility of smoking in the pubic spaces
are widely accepted. The consumer acceptance of this product had been most welcoming and it is on the rise. This product has taken many shapes in order to satisfy a growing list of requests from users.
Rechargeable electronic cigarette is provided in a format that is the same as an ordinary cigarette. E-cig is usually supplied in a nice box that contains everything one might need. Disposable electronic cigar format is much bigger, but it holds more electric charge for longer and it makes it unnecessary to carry the power supply around.
And finally, there are electronic solutions that work with replacing the smoking fluid directly in the cigarette and completely dispensing with cartridges. Electronic cigarettes manage to bring less harmful smoking to the side of long term smoker, who is now accepted in most public places, can smoke blamelessly without inhaling tar. And he can even, for his pleasure depart the tobacco flavor and replace it with choice of chocolate, apple, mint, cherry etc.
Do your e-cig research at our site http://E-Cig-Bargains.com.
