3 Mistakes Entrepreneurs Make When They Create Information Products

Ready to get started? Here we go: 1. They don’t create a product their ideal clients actually want. This can manifest itself in several ways. Here are a few of the big ones – * Your ideal clients N[...]


Information Marketing: The Mistakes I Made Creating My First Info-Product

My first information product was an ebook called “Got Ideas? Unleash Your Creativity and Make More Money.” Bet you didn’t know that, did you? That’s because it was a complete flop. Yes,[...]


The Biggest Mistake Entrepreneurs Make that Impact Their Sales

Awhile ago, I was attending an event and I met someone who offered a service I needed. We exchanged cards and promised to be in touch when we returned home. When I got home I turned over all those business car[...]


Do those long-copy sales letters actually work?

Do those long-copy sales letters actually work? This is one of those questions I get ALL the time. “I never read those long-copy sales letters. They can’t possibly work, can they?” “MY [...]


Are You Playing to Win or Playing Not to Lose?

You may have heard the phrase “playing to win or playing not to lose.” And while it sounds good to say “you’re playing to win” in your business, what exactly does that really mean[...]


What Ohio State Football Can Teach You About Your Business

If you follow college football, you've probably run across Ohio State a time or two. So why is it they win the small games and lose the big ones? The answer might surprise you (and you might be making the same mistake in[...]


When Bad Things Happen to Good Business Owners and Entrepreneurs

It’s an unfortunate fact of life (and business). Out of the blue you get a nasty email from someone. Sometimes it’s about an article you’ve written. Sometimes it’s accompanied by a refu[...]


Is Your Timing Keeping You From Being Successful In Your Business? Part 2

Last week I talked about how either moving too fast or too slow can sabotage your success. (You can read part 1 by visiting my blog… my website address is listed below.)   Today I’m going to talk abo[...]


Cinnamon Rolls, Breast Cancer and Your Business — How Doing Good Can Grow Your Business

It can make good marketing sense to partner with a nonprofit or a cause.   Consider what my marathon friends did when they were raising money to participate in the 3-Day Walk (you walk 60 miles in 3 days to p[...]


How to Ruin Your Business Reputation

No matter how desperate for customers you are, you must get that under control. People will sense desperation and either run from you or try and take advantage of you. Neither is all that good for you. So what can you do[...]




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