BB Articles

My first information product was an ebook called “Got Ideas? Unleash Your Creativity and Make More Money.” Bet you didn’t know that, did you? That’s because it was a complete flop. Yes,[...]

Awhile ago, I was attending an event and I met someone who offered a service I needed. We exchanged cards and promised to be in touch when we returned home. When I got home I turned over all those business car[...]

Do those long-copy sales letters actually work? This is one of those questions I get ALL the time. “I never read those long-copy sales letters. They can’t possibly work, can they?” “MY [...]

You may have heard the phrase “playing to win or playing not to lose.” And while it sounds good to say “you’re playing to win” in your business, what exactly does that really mean[...]

If you follow college football, you've probably run across Ohio State a time or two. So why is it they win the small games and lose the big ones? The answer might surprise you (and you might be making the same mistake in[...]

It’s an unfortunate fact of life (and business). Out of the blue you get a nasty email from someone. Sometimes it’s about an article you’ve written. Sometimes it’s accompanied by a refu[...]

Last week I talked about how either moving too fast or too slow can sabotage your success. (You can read part 1 by visiting my blog… my website address is listed below.)   Today I’m going to talk abo[...]

It can make good marketing sense to partner with a nonprofit or a cause.   Consider what my marathon friends did when they were raising money to participate in the 3-Day Walk (you walk 60 miles in 3 days to p[...]

No matter how desperate for customers you are, you must get that under control. People will sense desperation and either run from you or try and take advantage of you. Neither is all that good for you. So what can you do[...]

Everyone talks about multiple streams of income, but not too many people talk about multiple marketing streams. I've come to believe that having multiple marketing streams is at least as important as having multiple stre[...]