The old saying that change is always for betterment is very valid and holds well in modern sphere of business. For improvement of your brand customer experience is very vital. Accordingly, successful companies have changed their philosophy and started paying due regards to the customer experience.
This change in their approach towards customer experience has enabled companies to provide better customer support services. Successful companies have realized that customers are their best resources for growing their brand awareness in a positive way. It is customer experience that makes people share recommendations with their friends and family. Such recommendations are invariably considered as more authentic and reliable than advertisements and marketing of companies.